An example of a serif font, Century Schoolbook is used for a "classic" look in body text and headlines.
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An example of a sans-serif font, Helvetica is used for a more "simple-modern" look in headlines and body text. Coincidentally, the Helvetica font was originally designed in 1957.
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An example of a sans-serif font, Futura is used for a more "friendly-modern" look in headlines and body text.
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Trajan is used for an "Ivy-League" look in headlines. Trajan Pro should not be used in body text.
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Calibri is a modern sans-serif font used in body text.
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Nexa is a sans-serif font used for an "ultra-modern" look. It can be used in headlines and body text.
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